According to the 2019 China FMCG Industry Research and Development Report released by Aibu New Retail Industry Research Center, food and tobacco consumption is the largest expenditure item in the per capita consumption expenditure structure of Chinese residents, accounting for 28.4% of per capita consumption expenditure. As consumers continue to increase their willingness to purchase all kinds of FMCG products, the competition among FMCG companies is becoming increasingly hot. Obviously, in the face of the ever-changing market environment, increasing operating costs and competitive pressures, advancing fine management and realizing personalized and rapid response transformation are issues that every fast-moving consumer goods company cannot avoid.

The market reflex arc is too long: the logistics pain point of the FMCG distribution chain

The fast-moving consumer goods industry has the characteristics of high consumption frequency, short use time limit, wide consumer groups and strict cost control. It requires companies to have a large distribution network, rapid response channels and high commodity distribution rates. Under such distribution mode and channel control, the company's product types should be prepared more fully, the supply period to the market should be shorter, and the response to consumer preferences should be more sensitive, which means logistics sorting and distribution efficiency. It must be accelerated, the speed of coordination in the same city must be faster, and the accuracy of logistics must be improved.

However, from the perspective of supply chain, the importance of high-efficiency logistics services for FMCG companies is beyond doubt.

"Strongly Controlled Capacity Pool" Empowers New Consumers of FMCG Enterprises

At present, the main problem in the FMCG industry is how to achieve integrated management of warehouses, and timely adjust products according to consumer needs and capacity requirements, so as to achieve the goal of reducing costs, optimizing services, and improving efficiency.

In order to help fast-moving consumer goods enterprises to stabilize the market, meet the demand for LTL, complete vehicle, multimodal transport and other transportation services of FMCG, and to carry out advanced operations for business services, through intelligent transportation management systems, transportation management systems and other advanced technologies. Means to create a “strongly controlled capacity pool” belonging to Hummer, realize intelligent dispatching of vehicle clouds, and realize optimal line planning. Fast-moving goods enterprises can control dispatching and logistics status in real time, and support order information, dispatch status, logistics. State one-click query to help FMCG partners react to the market faster.

Many leading enterprises of fast-moving consumer goods have realized that improving the logistics management level of enterprises is an important guarantee for adapting to economic development and is also a benign development of enterprises.

Reprinted from the network