DP World has launched a new digital platform that will enable freight forwarders and shippers to manage cargo online at various points in the supply chain — be it utilising air, road or sea modes. 

DP World said the new tool represents “a major step forward in digitizing the management of logistics to increase the efficiency, visibility and the resilience of global supply chains” and will be particularly helpful for companies wishing to “meet the challenge of the Covid-19 crisis and keep trade flowing including vital food and medical supplies”.

With the new platform now live — ahead of its original release date of summer this year — DP World hopes to boost the operations of its hubs and ports, which are located at 150 stations in more than 50 countries worldwide.

Mike Bhaskaran, chief operating officer of logistics and technology at DP World, commented: “The Covid-19 pandemic has demonstrated that we must do all we can to make supply chains stronger to keep trade flowing, even in times of unprecedented challenges for the world.

“DP World’s vision is to digitalise supply chains leveraging our worldwide infrastructure of ports, terminals, economics zones and other assets.

“Our new platforms are moving the management of moving cargo online. They will enable our customers to be more efficient and increase the visibility and predictability of supply chains. This will help them to grow their businesses, and ultimately keep countries supplied with the vital goods they need in the crisis.”

Sultan Ahmed bin Sulayem, group chairman and chief executive of DP World, added: “We believe that our new platforms, including the Digital Freight Alliance, will contribute to opening new commercial opportunities for our customers, even during the sudden economic downturn.

“This technology is a direct business enabler. It will also support the global imperative to keep trade moving during the current crisis to help meet the demand of world markets.”